I stumbled across this logo design for an upcoming cycling guild call Fount. The design by Amy Wilson really stuck with me. I can’t quite put my finger on why, but it has a striking retro feel and some interesting little quirks. Cool angled cross bars, the deep color-way, and crafted letterforms and typography. It will be very exciting to see what Amy Wilson does with the rest of the brand identity, let's stay tuned and see how it develops.
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Andrew Smith
Author
I am a Creative Director living and working in New Zealand, I have a special interest in travel and landscape photography, I also produce presets for Adobe Lightroom.